For years, we have heard how health systems and hospitals must respond to the growing demands of consumerism when shaping their marketing and communications strategies. But how significant are these changes?

In fact, the way patients, family members and doctors decide on their health options are being dramatically disrupted by consumerism – from increased transparency in pricing and quality, to differentiation on experience and convenience. Health systems need to be ready to face the challenges of the empowered consumer.

Nationally recognized speaker, Chris Boyer, will outline a framework that organizations can follow to not only understand their consumers better, but to place them in the center of all of their marketing and communications strategies. In this keynote presentation, you will learn:

• A practical approach to defining your customers and understanding their needs

• How to map these needs to your existing strategies for optimal success

• How to use new-found consumer needs as a way to drive the development of future strategies that will help you delight and differentiate in the market

Privacy regulations and HIPAA hinder how most health systems can respond and engage with customers. So, how can you provide the online experiences consumers expect from all other industries? Hear how health systems can use conversational platforms in direct and engaging ways, directly learning the voice of the consumer. Examine how to communicate with the consumer to create a better overall experience.

Presenters:

• Chris Boyer, Principal, @chrisboyer, LLC

• Brian Gresh, President, Loyal

2019 Healthcare Internet Conference
Monday, November 4, 2019

Content is king – we all know that – but did you know a focused approach to your back-end content strategy might be what you need to take your digital marketing tech stack to the next level? Implementing a back-end content strategy can lead to additional front-end content efficiencies and improved user experiences. In this session, learn how a strategic approach to front- and back-end content management can help transform your health system’s website, social media and CRM efforts.

Presenters:

• Christopher Boyer, Director, Digital Marketing & Analytics, University of Minnesota Health/Fairview Health

• Susan Iovenitti, Director of Digital Strategy & User Experience, The Berndt Group
  

Can You Hear Me Now? Using Podcasting to Highlight Your Expertise and Engage Your Audiences

Jacksonville, FL
November 15: 1:45 to 2:30 pm

Today, 20% of adults regularly listen to podcasts for information and entertainment. Wondering if this increasingly popular medium is right for you? Get an inside look at how to develop a successful podcasting strategy to engage patients, consumers, physicians and employees alike! Learn how podcasting can engage various audiences and get content to the right people at the right time. Explore tools and techniques for editing, producing, and distributing your podcast to gain a loyal audience.