Integrated Solutions
Transforming healthcare through digital strategy requires a customized approach. Because every environment is different, I work with your team to design customized solutions that are unique to your specific needs. With our vast network of forward-thinking industry experts, we assemble the right team of people and organizations - each of whom is well-versed in the digital strategies affecting healthcare to fill in capability gaps and ensure the project’s success.
With a vendor-agnostic point of view, we analyze your needs and develop a solution customized for you by offering solutions that span multiple disciplines as well as standalone digital strategy and digital patient-customer experience services.
Mastering a Sustainable digital Footprint
After most health systems rapidly enabled digital solutions in a response to the pandemic, many organizations are now facing a need to transition from disparate digital solutions to a fully integrated digital experience or transformation strategy, aligned with strategic business goals and optimized around the new digital healthcare consumer.
We work with your health system to connect digital strategies across patient experience efforts, coordinating your IT, financial, clinical, strategy and marketing teams around a unified roadmap.
Top 5 benefits of mastering a sustainable digital footprint:
Integrated online solutions aligned with the new patient-customer journey
Recognized long-term ROI of your technology footprint
Better coordination with the organization’s overall strategies to support growth, digital implementation, and experience strategy
Increased adoption of digital tools across all stakeholders
Well-developed KPIs from digital initiatives that provide relevant information about the organization’s overall growth and engagement strategies
DEVELOPING A DIGITAL ACCESS STRATEGY
In healthcare, organizations have long referred to the concept of a “digital front door.” However, the reality is that this idea encompasses far more than just a single digital entry point. Many healthcare systems take vastly different approaches—some focus on enhancing their websites through SEO and digital marketing, while others emphasize call center improvements, online appointment scheduling, and patient access centers.
But the truth is, patients engage with your health system through multiple channels, both digital and traditional, at various points in their healthcare journey. Many of these touchpoints are outside your direct control or ownership, yet they significantly influence patient experience.
By working together to develop a holistic digital access strategy, I can help your organization:
Understand the broad landscape of access points, both digital and non-digital, that patients use to interact with your system.
Align these touchpoints with key patient behaviors, ensuring consistency across their entire journey.
Create a unified approach to optimize the full spectrum of your online and offline patient interactions.
Top 5 benefits of developing your new digital front door(s):
Touchpoints aligned with the patient journey – from discovery to care, ensuring a seamless experience.
A unified, organization-wide digital strategy that supports every department and function.
Clear understanding and optimization of your marketing technology investments, improving ROI.
Fostering a digital-first mindset across your organization, enhancing both culture and process.
Enhanced ability to measure and analyze performance across all digital channels, supporting system-wide goals.
Becoming a Digital-First Organization
The goal of many healthcare organizations is to build a digital-first organization. In many cases, this is easier said than done. Often the focus is primarily on the technology footprint – ensuring there is an integrated technology stack that supports key business objectives and needs. However, becoming digital-first extends well past tools and technology. It takes a systemic approach that analyzes the organization’s interweaving components and builds a roadmap leading to digital-first transformation.
I review your organization’s data and analytical methods to help uncover insights that will shape and drive the transformation. We also assess your organization’s culture and processes, both of which are critically important and often overlooked. Lastly, I ensure the processes you are using to support your “digital-first” transformation are updated, efficient and able to help you maintain momentum through the change.
Top 5 benefits of becoming a digital-first organization:
Increased relevance with your customers (both internal and external)
Improved processes throughout the organization
An organizational culture designed to strengthen digital-first mindsets
Successful execution of business strategies
Expanded opportunities for future innovation
Digital transformation can feel like a journey through the desert.
Find your oasis.
Consulting Services
Organizational assessment and redesign
Do you have the right people in the right roles to support digital transformation? We’ll conduct a thorough functional analysis of your team structure (digital and otherwise) to determine whether you are unlocking the potential of your team and your partners.
Digital audit/assessment, strategy, and roadmap development
How is your digital enterprise working to achieve your goals? Using a customized approach, we can take an enterprise-wide look at your entire digital strategy or a more focused examination of an individual channel (e.g., your website, social media, marketing automation, or CRM).
MarTech assessment and recommendations
How well is your tech working for you? We can complete a technical review of your MarTech stack to determine opportunities for integration, optimization, and updating to meet your digital goals.
Dashboard development and measurement strategy
Are you measuring the right things? We’ll delve into how you are currently measuring, what insights you are gathering, and how you can build a scalable measurement strategy to support any business strategy.
Digital immersion and support
Need a digital expert you can rely on whenever you need to “phone a friend” for advice? Allow us to become an extension of your team, and we’ll help you guide your organization to digital success.
Digital technology RFP development and partner selection
Are you supported by the right experts? If you are struggling to find the right partner to help with your digital needs, we can help. Our proven approach will ensure you are connecting with the right vendors and agencies.