Who I Am
To say I’m passionate about healthcare digital strategy and patient experience probably doesn’t go far enough. I’m inspired to help healthcare organizations connect with the potential of digital in ways that will make patients safer, help providers improve their worker, and ultimately save lives. Healthcare is personal for everyone. This is my story.
At 18 years old, I was admitted into the ER with life-threatening complications resulting from my previously undiagnosed Type 1 diabetes. Among many other challenging experiences during that time, I got an up-close look at the way healthcare works. For years, I struggled to manage my care – not knowing enough about my disease, nor the tools needed to communicate effectively with my care team. Although I wanted to be healthy – like many people do – the complexity of the healthcare system proved to be a significant barrier.
20 years ago, something changed. Online tools were cropping up to help patients and providers communicate better. The promise that I saw then is becoming a reality today. My mission is to help organizations realize that potential. My work lives at the intersection of creative, digital, and business – relentlessly focused on the patient customer.
My Approach
When asked to describe my approach to solving problems in healthcare digital strategy and digital patient experience, I respond with four words:
THINK REVOLUTIONARY; ACT EVOLUTIONARY
The first step is to create a vision of where you should be. What are your customers’ needs and wants? What does future state success look like? If we could harness the highest potential of digital technologies, tools, and solutions, what would that allow us to do? How can we bridge the gap between the way we use digital in our everyday lives, and the way hospitals and health systems engage with patients? How can hospitals, health systems, and the industry that supports them become “digital first” the way that their patients already expect?
THAT IS THINKING REVOLUTIONARY
The other half of my approach determines the way organizations can get there, step by step. In other words, reduce the distance between the organization’s current reality and its ideal future state by developing a strong digital strategy and implementing a solid roadmap to get there. By doing so, organizations improve their bottom line and, crucially, remake the patient/customer experience in a way that dramatically affects patient care.
THAT IS FRAMING THE EVOLUTIONARY STEPS NEEDED FOR US TO TRANSFORM
